Artificial Intelligence is the future technology coming in 2025.
The boom of the Market is Artificial Intelligence Is Powering The Future. What if AI can help brands take their brand voice to the next level?
Artificial intelligence is top of mind for many in the marketing and communications world.
Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs.
Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots.
But what if AI can help brands take their brand voice to the next level?
Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company’s personality.
Now, AI in digital marketing has a whole new face – literally, as digital avatars and synthetic beings enter the digital marketing world.
Here are three examples of how brands use artificial intelligence in interesting new ways to power campaigns beyond what’s going now.
Before AI, companies would have to shoot the same commercial multiple times but with a different brand name or item, but now AI lets brands reach all markets they
Synthesia, an artificial intelligence, and video synthesis company, shows that’s no longer the case.
In a recent project posted on their website, Synthesia partnered with global marketing and ad agency Craftww to save their client, JustEast, a lot of money.
The agency had worked with JustEat on a widely successful Snoop Dogg advertisement.
JustEat’s Australian subsidiary is known as MenuLog, and the client is leveraging the successful campaign in all the markets operating.
However, they only recorded the original “JustEat” version of the ad.
With Synthesia’s help, they were able to transcreate the ad.
They took the Snoop Dogg commercial for Craftww’s JustEat brand and morphed it into a commercial for JustEat’s subsidiary called MenuLog.
How they did it is the interesting part of this story.
They changed Snoop Dogg’s lip movements in all the shots of the commercial.
The outcome was a considerable cost saving for the client because of the need to produce the ad twice.
You can see the version for MenuLog here:
Synthesia believes that synthetic media and deep learning will create a new generation of content creation tools that are “are empowering, effective, and ethical, for everyone.”
Building the ‘Business to Robot to Consumer’ Business Model
The connected world of devices combined with artificial intelligence has created a new frontier for companies to explore: Business to Robot to Consumer (B2R2C).
While the new business model may be a lot to take in, the applications are simple but powerful.
Marketing to robots happens when more virtual assistants, digital avatars, and even robots become the gatekeepers between brands and consumers.
For example, when your voice assistant knows what you need to buy for your pantry before you even know you need it.
Enter the AI Foundation, an organization at the forefront of this new trend.
It has been working with personalities like Deepak Chopra and Sir Richard Branson to further their mission of responsibly moving the world artificial Intelligence forward by giving each of us our
For the Foundation, AI will revolutionize how people connect, communicate, live, and work.
This, in turn, will create a massive potential for those who own it, but AI can pose grave threats when used by a few to manipulate us, smarter tricks when it malfunctions, and when it divides us, but AI itself can help prevent this.
For them, AI must be for all, and we each need our own AI — to protect us, make us wiser and more powerful, and unlock the full potential
The AI Foundation recently released an AI chef “who’s familiar with what is in your kitchen, pantry, and even knows what is on your mind for dinner!
” The AI chef helps customers perfect their favorite dish or share new recipes based on their favorite ingredients.
”With our technology, companies, and brands can build a stronger connection with their customers/fans through more interactive and intelligent engagement.
They will learn exactly what users want and are interested in, Artificial Intelligence and deliver better value and less noise through 1-1 conversations,” said Chris Acosta, VP of Product Innovation &
In a video on the Foundation’s Facebook page, a woman talks to her AI chef.
They have a conversation about making a meal or start prepping for dinner.
The woman says that she’d like to make stuffed bell peppers.
The AI Chef responds that “great stomachs think alike.”
Synthesia & the AI Foundation aren’t the only organizations working to make digital people available to brands for engaging and compelling experiences.
Soul Machines smarter technology announced in May that it’s making their Digital DNA™ Studio (DDNA Studio) available for companies so that “brands can connect with every customer in a personalized way Artificial Intelligence
Soul Machine’s Digital people are “designed to deliver the personalized, emotionally engaging experience that customers crave with brands at a cost that allows them to scale.” Creating digital people no longer takes a team of developers and CGI experts.
Brands can now use the Digital DNA studio to develop people that match their brand’s culture and customers to create a more engaging experience.
Soul Machine calls the artificial intelligence that powers their digital humans the “Digital Brain,” which drives the Autonomous Animation functionality.
Soul Machine says use cases for digital people range from training, entertainment, and financial services – any type of repetitive business function,Artificial Intelligence.
But smart, creative digital people perform them in ways that seem more helpful than an automated chatbot.
Soul Machine’s Digital People are designed to evolve over time based on user interactions.“smoke and mirrors of high-tech marketing requires a clear definition and taxonomy for understanding the new